Model Submission

2021 Lee BIA Parade of Homes ™
Dates:  February 20 & 21, February 27 & 28, March 6 & 7

ELIGIBILITY

• Your company must be a current Lee BIA member.
• Entrants must submit the online 2021 Lee BIA Parade of Homes™ registration/participation agreement by Tuesday, December 1^st. On the form you will be able to provide your method of payment, either check or credit card. An invoice will be sent to you and must be paid by Friday, January 8, 2021.
• Projects must be located within Lee, Hendry or Glades Counties or North of Vanderbilt Beach Road in Collier County. If your model is located in Charlotte County, you will be asked to also enter the Charlotte-DeSoto Parade of Homes™.

Important 2021 Parade of Homes Dates:

• Entries Open: Monday November 9^th, 2020
• Registration/Participation Agreement Deadline: Tuesday, December 1^st
• Deadline for All Model Entry Information & Uploads: Monday, December 21^st, 2021
• Payment Deadline: Friday, January 8, 2021
• Parade Judging Day: Friday, January 22, 2021
• Parade Awards Event: TBD

REGISTRATION INFORMATION

Registration Includes

• Inclusion in The News-Press Parade of Homes™ Special Section (110,000+ inserts printed & distributed 2/20/21 & 02/27/21 within Lee County)
• News-Press Parade of Homes Virtual Edition – Year-long exposure in a virtual edition on the Lee BIA Parade of Homes website.
• News-Press Ad campaign to include Mobile and Desktop ads, Display ads, Feature Stories and Social Media.
• Mobile First Impressions and Real Estate Preview Ad and Advertorial in Naples Daily News.
• Parade of Homes Website Exposure – Marketing your model all year-long on the LeeParade.com website.
• Increased Exposure – All model information and company logo linked to your website resulting in an invaluable increase in page views, improved SEO and credibility to your models.
• PARADE CRAZE App – Mobile app for all Listings, Directions, Photos, etc…
• Parade of Homes marketing on all Lee BIA social media outlets, local television and radio before and during Parade activities. Further details to come.
• All qualifying models are entered for judging – winners will be announced at the Parade of Homes Awards Event.

Final Registration/Participation Agreement Deadline: Tuesday, December 1^st, 2020

Go to leeparade.com/register for the 2021 Parade of Homes Registration/Participation Form. For each model you plan to enter, you will need the name of the model and the model address to complete the Registration form.

Your online Registration/Participation agreement form must be submitted by Tuesday, December 1^st, 2020. Once submitted, you will then receive your username and password to login to the entries site within 24-48 business hours of submitting your agreement as well as an invoice for the entries you have committed to.

ALL ENTRY INFORMATION and MODEL MARKETING MATERIALS must be submitted and uploaded at http://2021.leeparade.com/ by Wednesday, January 6, 2021 and Final Payment by Friday, January 8, 2021.  

ENTRY FEES

Final Entry Participation Level
(payment must be received by Friday, January 8, 2021)
1 Entry – $3,000 | 2 Entries – $5,600 | 3 Entries – 8,400
4 Entries – $10,000 | 5 and over $2,200 each

ENTRY DETAILS

• All entry information is submitted electronically using this website.
• You cannot add a property that has not been approved in the original participation agreement.
• If you need to add a property not specified in the participation agreement, a new agreement must be submitted by Tuesday, December 1^st, 2020.
• After submitting an approved property, you can add your Merit Awards nominees by going to the dashboard and clicking on the submit Merit Awards button.

Logo
Upload to the registration form page of this entry website.

Signage
Builders will be provided directional signage for use only within specified communities (1 model and 3 directional signs). Signs are to be picked up from the Lee BIA office prior to the Parade. Parade builders will be notified of the date for pickup.

Mapping
All model addresses must map out on Google; if not, you must provide coordinates so that Lee BIA can provide appropriate directions. See mapping tool in model entry form.

Website Live
Note: You are submitting to the back end of our website. All 2021 information will go live on Friday, February 5^th, 2021. Your information will be held in “pending status” until that date.

Awards Event
2021 Lee BIA Parade of Homes Awards Event is TBD. Details to come.

JUDGING INFORMATION

Judging Day
Homes must be complete on judging day including landscaping, all surfaces finished, and fixtures installed. Homes not presented in such condition on Judging Day will not be judged. No refunds will be provided.

Dates/Times:
January 22, 2021 – Judging will take place Friday, January 22, 2021 (approx. 8:30-4:30pm). Your estimated route schedule will be shared via email by Wednesday, January 20.  Be sure to provide any special instructions/restrictions upon submission as judging dates/times cannot be changed once scheduled.

Special Instructions
Keep in mind that we may not be aware of instructions related to the community/model. For example, no entry after certain times, gate codes, prior gate access, high-rise restrictions, etc. We need to be made aware of all and any special instructions upon submission.

Guidelines:
Each entry will be judged on its own merit by highly qualified impartial judges.

Time:
The judging team can arrive at your model any time between 8:30 AM and 4:30 PM on the day of judging. They will give the Judging Day Contact a call when they are on their way to the model.

Judging will be based upon a scale of 1-5 points in the following:

Exterior:
Overall architectural design; Quality of workmanship; Outdoor planning-landscaping, decks, retaining walls, walks, pool, lighting

Interior:
Livability/Function-spaces planned for traffic flow, floor plan; Kitchen, Breakfast-functionality, cabinetry, special features; Family area-well planned, proportional for home; Master bedroom-design, special features, closets; Master bathroom-design, special features, overall appeal; Guest bedrooms/bathrooms-design, special features, closets; Quality of Workmanship: Installation of fixtures, tile, placement of mirrors, trim, cabinets, and countertops.

Floorplan:
Overall impression

Technical Issues

If you experience problems, immediately email Emily Bumsted at [email protected] or call 239-936-5525.